A proactive, gradual, value defining, forward connecting dots and strengths demonstrating process is what market respects from marketers. Instead, most of the time market gets cosmetically tweaked, quick fixed, 3 months leased life and pushed kind of branding efforts or best, few fancy celebrity endorsed branding communications.
Brand is not an antibiotic, rather it is a diet regimen. It does not promise to solve a business problem but it promise to keep you healthy and hungry every morning. You are no more promoting a product or services, you are building a reputation and that needs to be nurtured with a lot of care.
Great Brands can change the world, but their journey won't be easy, comfortable or always safe & at the end a great brand would live up to its promise for a very very long time.
Don't worry too much for your trademarks, rather create lasting lovemarks !!
2 comments:
I believe great brands are not just what they are selling but what they stand for. Recent court rulings against celebs promoting fairness cosmetics and some weight loss programs sheds light on gross violations. I think great brands are the brands who are able to turn there buyers into communities. Brands with high corporate and social responsibility will always stand apart.
Thanks Jassi, completely agree and I like buyers to communities transformation.
Post a Comment