Segmentation is the most talked about topic in many marketing or business plan. Corporations spends numerous man hours to define and deliver the meaning of segmentation for their focus products.
Whether a customer or clusture of customers are Growth/optimizers/economizer, are they investing , how do they see their business, their competitive strength, financial strength, my business with them, my profitability etc etc are various metrics on which corporations develop a plan. However, the struggle starts from the point when corporations wants to differentiate their offerings/services according to such plans... and eventually land up having the same harmonized price+services offerings to all the customers where large ones/global accounts get the best of the prices (based on volume) along with best of the services (terms) and some joint innovation opportunities. While the aspiring ones, who are also investing, paying faster & higher, local in strength continues to remain on the other side of these benefits.
Eventually the large accounts become larger and small becomes smaller and after few years corporations feel that they have too much in the same basket. And the segmentation plan start over again..... cycle continues.
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