A proactive, gradual, value defining, forward connecting dots and strengths demonstrating process is what market respects from marketers. Instead, most of the time market gets cosmetically tweaked, quick fixed, 3 months leased life and pushed kind of branding efforts or best, few fancy celebrity endorsed branding communications.
Brand is not an antibiotic, rather it is a diet regimen. It does not promise to solve a business problem but it promise to keep you healthy and hungry every morning. You are no more promoting a product or services, you are building a reputation and that needs to be nurtured with a lot of care.
Great Brands can change the world, but their journey won't be easy, comfortable or always safe & at the end a great brand would live up to its promise for a very very long time.
Don't worry too much for your trademarks, rather create lasting lovemarks !!
